Professor of Commerce
University of Virginia School of Commerce
Faculty Lead, Digital Technology for Democracy Lab
University of Virginia Karsh Institute of Democracy
Faculty Affiliate, Thriving Youth in a Digital Environment
University of Virginia
Co-Chair, Livable Cville
Co-Curator, Fifeville Neighborhood Art Gallery
Board Member, Jaunt
Board member, Charlottesville Economic Development Authority
Buford precinct co-chair, Cville Dems
Admin, cville.online Mastodon Server
Operator, Fifeville air quality monitor
Teach courses including Managerial View of AI (Spring 2025 syllabus) and Multicultural Commerce
Read, think, collect and analyze data, write, and do a lot of editing that eventually ends up in published research papers (Google scholar link)
Provide service to the Information Systems discipline, including:
Senior Editor at Information Systems Research(Eff. July 1, 2026)
As Program-Chair for the Communications, Digital Technology, and Organizations (CTO) division of Academy of Management (AOM), manage the Division’s conference program at the 2026 Annual Meeting (e.g., paper, symposium, and poster presentations)
As Area Coordinator from May 2021 to May 2025, I provided oversight of faculty affairs, area curricular content, and various administrative and outreach functions for the Information Technology & Innovation Area.
What do I do as an
Associate Professor of Commerce?
Recent Research Highlights
Lusi Yang, Zhiyi Wang, and Steven L. Johnson (forthcoming), “A Generalist Activity Paradox: Individual Performance and Collective Production Efficiency on Open Innovation Platforms.” MIS Quarterly
Maggie Zhang, Yang Gao, Jingjing Li, and Steven L. Johnson (forthcoming) “When Influencers Delegate Replies: How Social AI Agents Shape User Engagement.” Information Systems Research, DOI: 10.1287/isre.2025.2270
Yash Kumar Atri, Steven L. Johnson, and Thomas Hartvigsen (2026). “Evaluating Temporal Consistency in Multi-Turn Language Models.” The 64th Annual Meeting of the Association for Computational Linguistics (ACL 2026), San Diego, United States. DOI: 10.18653/v1/2026.acl-long.2133
Zhiyi Wang, Steven L. Johnson, and Jungpil Hahn (forthcoming). “Can I Touch Your Code? The Effects of Programming Style on Open Source Software Development.” MIS Quarterly, 1-33. DOI: 10.25300/MISQ/2026/17840
Boh, Wai Fong; Melville, Nigel; Baptista, Joao; Chasin, Friedrich; Horita, Flavio; Ixmeier, Anne; Johnson, Steven L.; Ketter, Wolfgang; Kranz, Johann; Miranda, Shaila; Nan, Ning; Pentland, Brian T.; Recker, Jan; Sadeghi, Sepide; Sarker, Saonee; Sarker, Suprateek; Sutanto, Juliana; Wang, Ping; Wilopo, Wahyu (2026). “Digital Resilience for the Climate Crisis: A Multi-Perspective Analysis.” MIS Quarterly, 50(1), 1–34. (Authors listed in alphabetical order, after the two lead authors)
Youngwoo Kim, Himanshu Beniwal, Steven L. Johnson, and Thomas Hartvigsen (2025). “Decoding the Rule Book: Extracting Hidden Moderation Criteria from Reddit Communities.” The 2025 Conference on Empirical Methods in Natural Language Processing (EMNLP 2025), Suzhou, China. DOI: 10.18653/v1/2025.emnlp-main.1034
Steven L. Johnson (2025). “Limits of Artificial Innovation” in Reia, J., Forelle, MC and Wang, Y. (eds.). Reimagining AI for Environmental Justice and Creativity. Charlottesville, VA: Digital Technology for Democracy Lab, University of Virginia. DOI: 10.18130/03df-zn30
Research Recognition
Association for Information Systems
Distinguished Member, Cum Laude2021 - Distinguished Winner of “Responsible Research in Management” Award
2021 - Association for Information Systems (AIS) Senior Scholar Best Paper Award
2021 - First Runner-Up AOM OCIS Division Best Published Paper
2021 - University of Virginia Research Achievement Award
2020 - MISQ Best Paper Award
2020 - First Runner-Up AOM OCIS Division Best Published Paper.
2018 - AOM OCIS Division Best Conference Paper Award
2018 - Prix académique de la recherche en management
2015 - OCIS Division Best Published Paper
Teaching
Teaching college students is a true delight! I have taught numerous undergraduate and graduate courses on topics including systems and strategy, business analytics, and information technology management. In Spring, 2025, I will once again teach these courses
COMM 4210 / GCOM 7214 Managerial View of AI (Spring 2025 syllabus)
COMM 5550-01 Multicultural Commerce
ENTP 1559-04 “Unlocking your social networking superpowers” — a 0.5 credit commerce essentials course.
Areas of Expertise
Online communities, social media, open innovation
Social network analysis, computational linguistics, and computational social science
Societal impacts of digital technology
Platform-mediated communication, content moderation, and context-specific toxic content categorization
Bias, fairness, and diversity in platforms, artificial intelligence, and machine learning
My research in published in top IS and management journals
MIS Quarterly,
Organization Science,
Information Systems Research, Information & Organization,
and Harvard Business Review
Research
My research adopts a sociotechnical systems perspective that considers how the intersection of technology, people, processes, and data impacts individuals, organizations, and society. I explore how digital technology enables the discovery, creation, and sharing of information including:
In online communities and other social media that support open innovation,
Through applications of social network analysis, computational linguistics, and computational social science methods to analyze language use, team dynamics, and large voluntary collectives,
In content moderation, toxic content, and algorithmic content prioritization,
The role of race, gender, and diversity in algorithms, outcomes, and online experiences, and
Societal impacts of digital technology such as information-limiting environments (echo chambers and filter bubbles), the climate crisis, and ethical use of technology.
My ongoing collaborations encompass questions on:
How digital technology supports democracy through the distribution and discovery of digital information—including by enabling self-expression, access to high-quality information, connections with others with similar interests, and the voluntary exchange of goods and services.
The role of digital technology in healthy youth development, including why and when youth are alternatively benefiting from or harmed by their digital environment.
How individuals and organizations can benefit from using AI (including GenAI and LLM); how to minimize bias and promote fairness in AI/ML deployments; and, using LLM for context-aware toxic content identification.
I live in Charlottesville, Virginia
I’ve worked at the University of Virginia since 2015
I worked at Temple University from 2008-2015
I earned a Ph.D. in Information Systems from the University of Maryland Robert H. Smith School of Business (‘08)
Pre-academia, I worked over a decade for a variety of high-tech companies
I have a degree in computer science (‘88) and an MBA (‘93) from William & Mary
I grew up in Raleigh, North Carolina
A little bit more about me