Echo Chambers and Filter Bubbles
Brent Kitchens, Steven L. Johnson, and Peter Gray (2020). “Understanding Echo Chambers and Filter Bubbles: The Impact of Social Media on Diversification and Partisan Shifts in News Consumption” MIS Quarterly 44 (4), 1619-1649.
Abstract: Echo chambers and filter bubbles are potent metaphors that encapsulate widespread public fear that the use of social media may limit the information that users encounter or consume online. Specifically, the concern is that social media algorithms combined with tendencies to interact with like-minded others both limits users’ exposure to diverse viewpoints and encourages the adoption of more extreme ideological positions. Yet empirical evidence about how social media shapes information consumption is inconclusive. We articulate how characteristics of platform algorithms and users’ online social networks may combine to shape user behavior. We bring greater conceptual clarity to this phenomenon by expanding beyond discussion of a binary presence or absence of echo chambers and filter bubbles to a richer set of outcomes incorporating changes in both diversity and slant of users’ information sources.
Using a data set with over four years of web browsing history for a representative panel of nearly 200,000 US adults we analyzed how individuals’ social media usage was associated with changes in the information sources they chose to consume. We find differentiated impacts on news consumption by platform. Increased use of Facebook was associated with increased information source diversity and a shift toward more partisan sites in news consumption; increased use of Reddit with increased diversity and a shift toward more moderate sites; and increased use of Twitter with little to no change in either. Our results demonstrate the value of adopting a nuanced multidimensional view of how social media use may shape information consumption.
Susan Jacobson, Eunyoung Myung, and Steven L. Johnson. "Open media or echo chamber: The use of links in audience discussions on the Facebook pages of partisan news organizations." Information, Communication & Society 19.7 (2016): 875-891.
Abstract: This study evaluates the use of hyperlinks in audience discussions on the Facebook Pages of two partisan cable news organizations: the liberal-leaning Rachel Maddow Show and the conservative O'Reilly Factor, to investigate to what extent linking might intensify partisan political discussion or infuse a variety of perspectives into online communication. The results suggest that these Facebook audiences show a preference for a small group of information resources; furthermore, the two audiences shared an even smaller number of information resources in common. The findings support previous research that suggests a relatively small number of information resources receive most of the news audience traffic, and provide some support for other studies that indicate that partisan political discussions on social media are segregated by political orientation.
